![]() ![]() In the Multi-Player you will compete against other student teams in your class to create the highest Net Marketing Contribution (see goals section below). ![]() Your goal is to generate more Net Marketing Contribution than your opponent. You are able to roll forward into the next decision period / year, or roll back as you wish in order to test and change your decisions. Single-Player vs Multi-Player The Music2Go Single-Player allows you to practice against a single computer controlled competitor. This will allow you to get used to the simulation before your Multi-Player competition begins. 6 Open your Single-Player and start practicing. Mac Users should use the Online version of Single-Player and Multi-Player. This will install both the Single-Player and Multi- Player on your PC. 5 Windows Users should download and install the Music2Go software (if available) from the Music2Go menu. This contains a lot of demographic and Media reach information that you are going to need. 2 Go to and log in using the login and password provided by your Instructor 3 Watch the Screenshot Demonstration of Music2Go (5 mins) 4 Download and read the Players Manual. It contains hints and tips to get you started. Getting Started 1 Read this Quickstart Guide in full. The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer).2 Music2Go Quickstart Guide Music2Go is a Principles of Marketing simulation where you will plan and implement a Sales and Marketing campaign for the Portable Music Player (MP3 Player) division of a large Consumer Electronics Corporation. Music2Go will require you to analyze Company Reports and Market Research to implement your own Marketing Plan while keeping to a fixed budget.Įach week you will need to log into the Smartsims website, open your Music2Go company and make decisions before the Sunday midnight (MST) rollover (decision deadline). In the first decision period, you will be making decisions for the company’s only product. These decisions will be Retail Price, Retail Margin, Advertising budget, Advertising mix, and entering a Sales Forecast. In following weeks you will be able to make Sales Promotion decisions, conduct Product Development, and launch New Products. The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation. NOTE: Before completing this assignment, be sure to complete the Assignment 03.1: Music2Go Decisions before Rollover #1.įor Assignment 03.2: Music2Go Situation Analysis and Marketing Plan, follow these detailed directions: #Smartsim tutorials music2go registration#Īfter registration has been completed, it is strongly recommended you start by reading the Music2Go Assignment Schedule, Music2Go Player’s Manual, and view the Music2Go Tutorial Videos available through the Smartsims website.įor this assignment you are required to complete each of the following: To begin you must first register for the Music2Go Marketing Simulation through the Smartsims website. Your goal in Music2Go is to maximize Marketing Contribution for your MP3 Player company. Marketing Contribution is your profit after sales and marketing expenses have been deducted. At the end of the simulation, you will then be graded on your Total Marketing Contribution (TMC). To understand the simulation and achieve the highest TMC you can, you must first conduct a Situation Analysis. ![]() ![]()
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